I'm Megan Hudson and I've had my own coaching practice since 2002. When I first qualified as a business and management coach, people didn't really know what business, life or executive coaching was - they thought I was some sort of sports coach!
Now, at least that has changed, but even though coaching is one of the fastest growing industries world-wide, there are still coaches who are not able to make a sustainable living from coaching.
One of the biggest problems is that coaches know how to coach but they don't know how to market themselves effectively. My background is in brand marketing and advertising, so I wrote this guide especially with you in mind, if you are intimidated by having to market yourself and your coaching practice.